Sometimes it feels like superpowers are needed to successfully navigate the home care industry, with caregiver scarcity, competitor crowding, and shifting consumer demographics. You don't need x-ray vision or superhuman strength to win your market segment, but you do need to demonstrate why yours is the agency that will save the day! Attend this session and come out with the resources to: -Understand and apply the marketing and sales process to gain customers and referrers -Identify what metrics to measure and broadcast -Understand how data can be utilized to tell your agency's story, support your brand, and help consumers align with the home care good guys! Course Author: Merrily Orsini & Shelle Womble Read more
Growing and managing a home care sales team and improving sales results is one of the biggest challenges home care agencies face today. The good news is, award-winning home care sales coach, Shelle Womble, can help get your agency’s sales team on track. Join Shelle for HCAF’s First Friday Lunch Chat on Friday, September 7th for an informal and informative chat covering this hot topic, where you’ll learn how to: - Determine what an ideal sales person looks like for your organization - Describe a solid sales structure which includes metrics, a plan and documentation - Detail what to look for in determining if expectations are being met - Delineate the signs that changes are necessary Read more
73% of organizations that experienced a systems failure were down for 30 minutes or more! (2017 State of Resilience Report) This presentation will communicate business continuity and survival by leading your organization through three essential steps—from understanding the concepts of disaster recovery and high availability to calculating the business impact of downtime. We will discuss in general terms the concepts of business continuity and disaster planning. We will focus primarily on specific IT strategies you can easily and affordably implement. Read more
"Join our partners at myCNAjobs for a webinar, Learning from the Leaders - Recruiting Outside of Senior Care. Executives understand the war for caregiver talent is here. Now, it’s time to act. Too often we look inside our industry for answers. This time, we decided to take a step outside of senior care. We've identified companies that are leading the pack in each of 5 categories; offering, experience, processing, brand and talent creation. Join us as we take a deep dive into what they're doing, why they're winning and how you can apply it to senior care. " Read more
Caregivers play a vital role in the success of home care agencies. Being able to attract and retain top-notch caregivers is every home care providers’ dream. But how do you get there? In this engaging presentation, Anne-Lise Gere, SPHR, shows home care providers how to achieve the “Holy Grail” of home care employment. By focusing on critical systems and consistent actions, home care providers stand apart from their competition in the eyes of caregiver applicants while building the foundations of a stable and thriving business. Course Instructor - Anne-Lise Gere, SPHR Read more
In this interactive webinar, we will discuss the new survey G tags and lessons learned since implementation. Find out the top survey deficiencies so far under the new Centers for Medicare & Medicaid Services (CMS) Conditions of Participation (CoPs). We will discuss the struggle of coordination of care, and care planning, and how these items touch almost every aspect of the business. A deficiency in one item, can touch several areas. Know what you need to do now to comply with the standards! During this intermediate session participants will learn effective strategies and approaches to prepare for survey and how to stay in compliance. Read more
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