Description
This session examines how search engine optimization, employer branding, and targeted digital marketing can help home care agencies become more visible to caregivers and clinical professionals. Viewers will learn strategies for building a stronger and more sustainable recruitment pipeline.
Speakers/Course Authors - Heidi Barnett
Objectives
By the end of this webinar, attendees will be able to:
- Explain how search engine optimization (SEO), online visibility, and digital presence influence caregiver and clinician recruitment in home care.
- Identify employer branding strategies that differentiate a home care agency and attract caregivers, nurses, and therapists in a competitive labor market.
- Develop a targeted digital recruitment marketing strategy that generates a sustainable pipeline of qualified caregivers and clinical professionals.
Certificate
By completing/passing this course, you will attain the certificate HCAF Course Certificate
Learning credits
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