Description
This session introduces a practical, zero-cost framework for creating sustainable growth by addressing leadership gaps, cultural misalignment, talent challenges, and a lack of strategic focus. Viewers will learn how to sharpen agency differentiation, apply lead measures, strengthen consultative messaging, establish accountability, and turn strategy into measurable results.
Speakers/Course Authors - Denise Stanford
Objectives
By the end of this webinar, attendees will be able to:
- Identify common barriers to agency growth—including leadership gaps, culture challenges, market intelligence deficits, and talent issues—and understand their impact on performance.
- Evaluate agency differentiators and market data to strengthen competitive positioning and inform strategic planning.
- Explain the formula for growth using lead measures vs. lag measures, and understand how focusing on the right activities drives predictable outcomes.
- Apply strategies to optimize reach, frequency, and messaging to improve referral generation through quality, consultative sales calls.
- Describe accountability systems—such as routing, documentation, coaching, and data utilization—that support consistent execution and sustained growth.
Certificate
By completing/passing this course, you will attain the certificate HCAF Course Certificate
Learning credits
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