Description
Blast off into a new era of growth with this session on strategic diversification and stellar marketing techniques to maximize your census. Explore new worlds and expand your reach! Diversifying your marketing strategies will help you capture new patient populations and increase your agency’s visibility. We’ll explore how to leverage innovative marketing tactics, target different demographic groups, and build a robust strategy to attract and retain patients and clients. Learn how to launch your marketing efforts into a new orbit, driving growth and sustainability while enhancing your agency’s reputation in the competitive home care universe.
Speakers/Course Authors - Lori Beth Irvin
Objectives
Course Objectives
-How current and future marketplace trends, including senior care consolidation, are impacting local agencies.
-The importance of incorporating strategic initiatives to counterbalance the competitive market and how to define them.
-Which marketing strategies will assist local agencies differentiate amongst a crowded consolidated market.
-How leveraging technologies can greatly improve census, care, and reputation.
Certificate
By completing/passing this course, you will attain the certificate HCAF Course Certificate
Learning credits
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