Description
t's common knowledge that many home care agencies are still struggling to understand internet marketing and how to leverage its possibilities. Welton Hong breaks down the fundamentals of online marketing and why certain techniques work better than others, depending on what you want to accomplish. Need to drive more clients? Search optimization and pay-per-click advertising work wonders. To increase referrals, social media is quite effective. For both, you need a website that converts well, a pristine online reputation (driven by review quality and quantity), compatibility with mobile devices and plenty of high-grade content. You also need to be prepared to adjust your plans in tandem with the dynamic nature of online marketing. Home care agencies that stay up to date with the changes (and act on them) have a huge advantage in their local markets.
Speakers/Course Authors - Welton Hong
Objectives
By participating in this webinar, home care providers will be able to:
- Indentify different marketing channels, from inbound to "push"
- Discuss the algorithmic strategies for getting listed in the coveted Google 3-pack
- Learn how to craft a strategy on getting online reviews
- Plan for 2026 marketing strategies and identify high performing channels
Certificate
By completing/passing this course, you will attain the certificate HCAF Course Certificate (No CE)
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