Description
Sometimes it feels like superpowers are needed to successfully navigate the home care industry, with caregiver scarcity, competitor crowding, and shifting consumer demographics. You don't need x-ray vision or superhuman strength to win your market segment, but you do need to demonstrate why yours is the agency that will save the day! Attend this session and come out with the resources to: -Understand and apply the marketing and sales process to gain customers and referrers -Identify what metrics to measure and broadcast -Understand how data can be utilized to tell your agency's story, support your brand, and help consumers align with the home care good guys!
Course Author: Merrily Orsini & Shelle Womble
Objectives
- Differentiate between the strategic purpose and tactics of marketing and sales.
- Describe the similarities and differences in marketing and sales strategies between the three models of care (Medicare, Medicaid and private pay)
- Identify the primary measurable quantitative and quality data sets used for each model of care in differentiating an agency for marketing and sales purposes
Certificate
By completing/passing this course, you will attain the certificate HCAF Course Certificate
Learning credits
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