HCAF: Rising Above Craigslist and Other Online Marketplaces

Content
1 module

Rating

Course Length
60 mins

Instructor
Melanie Stover

Price
$15.00

Description

Craigslist and other online marketplaces and care listings have been making headlines. Discover how you can stand out and rise above the noise to differentiate your private duty services in a crowded market. This webinar will provide you with the strategies and tools you need to showcase your unique value and attract the right clients. 

 

Speakers/Course Authors - Melanie Stover, OT, MBA, MS/ISM 

Objectives

By the end of this presentation, participants will be able to explain:

  • How to field inquiry calls without resorting to price upfront
  • How to use features of your business as highlights for choice
  • What 'word tracks' are
  • How you can present risks and solutions to potential clients
  • How to market care as part of the care continuum 

Certificate

By completing/passing this course, you will attain the certificate HCAF Course Certificate (No CE)

1.
HCAF: Rising Above Craigslist and Other Online Marketplaces
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