Content
1 module
Rating
Course Length
50 mins
Instructor
Kevin Hansen
Price
$11.00
Description
This session will review five crucial digital marketing decisions for home care agency owners. He will provide practical tips and strategies to improve your digital marketing efforts. These tips will include knowing when to outsource and finding the right partner to stand out in a crowded industry and targeting the right audience. When you take action on these points, your marketing can be more strategic and yield a better return on investment.
Objectives
The following are some examples of learning objectives to be covered:
- Know when to outsource and how to find the right digital partner.
- Break the Mold - how to effectively stand out as an agency in an increasingly crowded industry. Providing suggestions to help improve their brand messaging/image to better connect with Right-Fit audiences.
- What is in a name... and an email? - The single most important thing in digital marketing is having email addresses and at least the first names to go with them. How to build your email lists and use them to improve targeted messaging.
- Right-Fit audience - Once you know your brand identity, defining the Right-Fit clients/caregivers/referral sources should be easy. Demonstrate how to create an avatar of the RFC (right-fit client) and use them in magnifying digital marketing efforts.
- Moments infused into Marketing Creates Momentum - Tips to capture/document experiences and outcomes that can be easily turned into incredible marketing messaging that connects more than anything that could be come up with.
Certificate
By completing/passing this course, you will attain the certificate HCAF Course Certificate (No CE)
1.
HCAF: Your Name in Lights: 5 Decisions to Consider in Digital Marketing
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