HCAF: Growing Your Roots: The Essential Grassroots Marketing Initiatives for Long Term Growth

Home care agencies need to adopt marketing strategies at the grassroots level, and this presentation explains how to leverage community-based initiatives that will plant the seed for future growth. The best part is that grassroots programs are usually free or very inexpensive, you only have to invest your time! At the end of the session, the attendee should: Understand the role grassroots marketing plays in the Home Care industry, and will learn several proven initiatives that can be easily implemented immediately in their own markets

Speakers/Course Authors - Sean McHale