The growth of internet-based marketing has caused some home care providers to lose sight of the need to personalize their marketing efforts. Patients/clients receiving care at home are so accustomed to receiving high-level service, and they want to maintain a personal relationship with the agency providing the care. Home care agencies need to adopt marketing strategies at the grassroots level, and this presentation explains how to leverage community-based initiatives that will plant the seed for future growth. The best part is that grassroots programs are usually free or very inexpensive, you only have to invest your time!
Identifying Grass Roots Marketing Opportunities in Your Market.
Developing a Strategy to Target these opportunities that is feasible and reasonable.
Implementing the Initiatives to produce short-term gains
"Planting the Seed" for future Long-Term growth.
"Planting the Seed" for future Long-Term growth. (continued)
By completing/passing this course, you will attain the certificate HCAF Course Certificate
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