HCAF: Ideas to Grow & Diversify Your Home Care Business (1 SN, OT, ST CEU)

1 module


Course Length
70 mins

Aaron Timmer



Variety is the spice of life! And for your home care business, diversification could be the key. During this webinar, SimiTree Healthcare Consulting's J'non Griffin will discuss ways to combat today's financial challenges, which include new competition, decreasing government reimbursements, inflation, and staffing shortages. This program aims at helping home care providers that might not know where to start, what opportunities to consider, and potential headaches they might encounter.

We will discuss a range of options based on the sector (e.g. Medicare, Medicaid, private duty, licensed only, and hospice) as well as pros, cons, and considerations of adding a new revenue stream, forming a partnership with a provider already doing it successfully, or expanding services. Additionally, we will discuss the attraction of value-based, risk-sharing agreements with new partners as a means to test the water for both parties.

The following service lines will be discussed for addition, expansion, or partnership:

  • Private Duty for Medicare/Medicaid-certified organizations or separate licensure
  • Non-skilled Private Duty satellite office
  • Hospice
  • Palliative care
  • Medicare Medicaid, including both federal certification and managed care/contracting 
  • Wound care
  • Infusion
  • Hospital-at-Home and SNF-at-Home models for Medicare Advantage business
  • Telehealth and remote monitoring technology
  • Markets tailored to specific ethnic groups

We will also discuss Florida-specific nuances for each of these lines. 


Speaker/Course Author - J'non Griffin, RN, HCS-D, COS-C, HCS-H, HCS-C 


Attendees will have a strong understanding of:

  • The pros and cons of generating new business lines within their organizations
  • The current home care landscape on both the state and federal levels and the potential to grow and diversify their business based on a growing aging population and the preference to age in place
  • The steps to consider when expanding service lines 


By completing/passing this course, you will attain the certificate HCAF Course Certificate

Learning Credits

HCAF: Ideas to Grow & Diversify Your Home Care Business (1 SN, OT, ST CEU)
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