What's in Your Sales and Marketing Playbook? (SN, OT, ST - 1.0 CEU & ACCT - 1.0 TB)

1 module


Course Length
60 mins

Melynda Lee



Every successful team has a playbook. Your organization should too! Hear from experts how to create a playbook to ensure your sales and marketing team employ the best practices to compete in the marketplace to grow your business. 


Speakers/Course Authors - Melynda Lee


Set and achieve powerful goals and objectives to drive growth.

  • Use market intelligence to strategically identify growth opportunities.
  • Apply proven methods for targeting and acquiring desirable accounts.
  • Build relationships with various account types, including hospitals, physicians, facilities, and communities.
  • Execute the steps in the sales cycle that predict success.
  • Uncover and articulate the value proposition.
  • Apply best practices for qualifying and discovery.
  • Overcome any objection.
  • Effectively manage time and territories.
  • Bolster engagement by leveraging available resources.
  • Build and execute an effective digital marketing-communications strategy.
  • Increase brand awareness and equity.
  • Develop presentations that set your agency apart.
  • Q&A


By completing/passing this course, you will attain the certificate HCAF Course Certificate

Learning Credits

HCAF: What's in Your Sales and Marketing Playbook?
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