Every successful team has a playbook. Your organization should too! Hear from experts how to create a playbook to ensure your sales and marketing team employ the best practices to compete in the marketplace to grow your business.
Speakers/Course Authors - Melynda Lee
Set and achieve powerful goals and objectives to drive growth.
- Use market intelligence to strategically identify growth opportunities.
- Apply proven methods for targeting and acquiring desirable accounts.
- Build relationships with various account types, including hospitals, physicians, facilities, and communities.
- Execute the steps in the sales cycle that predict success.
- Uncover and articulate the value proposition.
- Apply best practices for qualifying and discovery.
- Overcome any objection.
- Effectively manage time and territories.
- Bolster engagement by leveraging available resources.
- Build and execute an effective digital marketing-communications strategy.
- Increase brand awareness and equity.
- Develop presentations that set your agency apart.
By completing/passing this course, you will attain the certificate HCAF Course Certificate
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