Description
In this session, Valerie VanBooven, RN, BSN, will show home care providers how to effectively market their agency online without wasting money and time. From content and Search Engine Optimization to social media and organic search results, she will demonstrate to attendees what she does to get her clients the most visibility in their local marketplace.
Course Instructor - Valerie VanBooven RN BSN
PT credits awarded for course completions are approved for 1 year and expire at the end of the calendar year unless otherwise stated.
For a complete list of courses offering PT credits for this year, click here.
Objectives
At the end of the presentation the attendees will be able to:
1. Attendees will be able to describe the 2 main sources of client acquisition for both medical and non-medical home care businesses. (10 minutes)
2. Attendees will be able to list the top 3 items that should be present on the home page at the top of their website for the right user experience (consumer experience). (10 minutes)
3. Attendees will be able to list the top 2 social media networks that are important to both medical and non-medical home care businesses. (10 minutes)
4. Attendees will be able to describe the top 2 actions that we want a consumer to take when visiting a website. (10 minutes)
5. Attendees will be able to list 2 ways that home care agencies can track a portion of their return-on-investment for online marketing activities. (10 minutes)
Certificate
By completing/passing this course, you will attain the certificate HCAF Course Certificate
Learning Credits
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