Essential Training At Your Finger Tips

This session will review five crucial digital marketing decisions for home care agency owners. He will provide practical tips and strategies to improve your digital marketing efforts. These tips will include knowing when to outsource and finding the right partner to stand out in a crowded industry and targeting the right audience. When you take action on these points, your marketing can be more strategic and yield a better return on investment.  Read more

All good movies must eventually end. Once the credits roll, the lights come on, and the time comes to sell your home care business, will it triumph with an Oscar or bomb with a Razzie? For a grand finale, the theatre exit paths should be adequately lit. Join the duo from CrossRoads Business Brokers for an illuminating and interactive session to learn how much your business is worth and what you can do to drive up the value of your business. Participants will learn how to prepare their businesses for sale and identify potential buyers. Furthermore, this session will provide participants with an understanding of what to expect from the deal process, potential deal structures, what causes deals to fail, and common topics that should be discussed with an accountant in advance. Read more

This session will provide an in-depth look at the backstage hiring process, showcasing how agencies can convert unknown talent into A-list working caregivers through an effective and standardized recruiting process. As a result, participants will walk away with practical advice on the entire recruiting process as well as the performance indicators they should use to measure their success along the way. Read more

Are you overwhelmed with all of the information out there about recruitment and retention? Even with all the noise, are you still struggling to find, hire, and retain enough caregivers? If so, this session is for you! Join Rachel Gartner, Founder and CEO of Carework, for a detailed and actionable session on the latest recruitment and retention strategies that work. This session is data-based and fluff-free. Your team will leave with a better understanding of the recruitment and retention key performance indicators (KPIs) they should be tracking, what to do with the data, and how to build a recruitment and retention process that actually works.   Speaker/Course Author - Rachel Gartner Read more

Join Michelangelo Mortellaro, Esq., of Mortellaro Law, for an informative session aimed at assisting home care businesses in understanding the various types of veteran's benefits available to offset the cost of care for clients. This session will shed light on VA Aid and Attendance or Housebound benefits, guide attendees through the eligibility criteria for clients, and provide insights into the application process. Real-life scenarios from a local elder law attorney will be shared.   Speaker/Course Author - Michelangelo Mortellaro, Esq Read more

In the ever-evolving landscape of home care, managing financial stability and ensuring cash flow for your agency during periods of growth is paramount. Understanding the financial challenges faced by independent home care agencies, we’ll share valuable insights, experience, strategies, and tactics for addressing and preventing these hurdles, allowing you to grow your practice responsibly. Don't miss out on this opportunity to elevate your home care agency's financial well-being and chart a path to financial success and sustainable growth. Whether you're a seasoned agency owner or just starting in the industry, this webinar will discuss a solution that can be tailored to help you thrive in times of growth that you might not have considered before.   Speaker/Course Author - Ethan Schwarzbach  Read more